Tag: typography

Josef Müller-Brockmann on Leading

Good leading can carry the eye optically from one line to the next, giving it confidence and stability, and enabling it to absorb and remember more easily what has been read. When reading is smooth and easy, the meaning content of the words is grasped more clearly; they acquire more character and expression and etch themselves more sharply on the mind.

? Josef Müller-Brockmann, Grid Systems in Graphic Design

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